Joel Borovay, Principal


Mr. Borovay brings more than 35 years of senior executive and “C” level management experience to growing organizations. As the principal in his own consulting business, Mr. Borovay has performed in several capacities, including interim/acting CEO, CFO and COO roles, developing business processes and growth strategies. He most recently served as the COO and CFO for a premium hospitality events company headquartered in Charlotte, North Carolina. Mr. Borovay has also served as the COO for a manufacturing and service company in the high-tech Industry, COO for a distributed power generation systems manufacturer and CEO of an internet retailer of automotive aftermarket products. Mr. Borovay also served as the COO of Insight North America (Nasdaq: NSIT), a Fortune 500 computer products reseller. While at Insight, revenues for the company grew from $250 Million to $4 Billion. During his tenure at Insight, Mr. Borovay was directly responsible for and led the acquisition of four international entities and the merger of a U.S. based $1.5 Billion competitor. Mr. Borovay is a graduate of Arizona State University and a graduate of the Center for Creative Leadership. He has also been a featured speaker for the National Conference on Operations.

Dynamic, energetic and accountable—Understand challenges and make sound business decisions relying on experience, input, strong work ethic and integrity. Known for producing results, being approachable, empowering others and being accountable.


Corporate strategy and execution—Characterized as a leader, visionary, and tactician. Consistent record of delivering extraordinary results in growth, revenue, operational performance, and profitability. Heavy transaction background including financing, mergers and acquisitions and sale of company.


Precise and timely results—Driven by a desire to strategize, to innovate, and to embrace the words “yes it can be done!” Possess the vision, determination, implementation and execution skills that drive ownership, accountability, teamwork and communication.


Respect stakeholders and develop relationships—Motivate, mentor and lead talented professionals. Create, embrace and live the culture. Operate in integrity and with an attitude that delivering anything less than the desired result, while not acceptable, is an opportunity for development, training and growth.


Dian Daniel, Principal


Ms. Daniel brings more than 25 years of sales and sales management experience to growing organizations focused on strategic, cultural and employee development. Ms. Daniel, who started her career in the technology industry with more than $1 Billion dollars under account management for a Fortune 100 technology distributor was most recently the Global Vice President of Sales for a VIP Hospitality company growing sales from $40M to more than $100M in 2 years.

Ms. Daniel established both a business-to-consumer inbound and outbound sales model as well as a business-to-business account management model supported by data and account management technology platforms which she brought to the business.

Ms. Daniel brings an entrepreneurial background where she spent more than 10 years in real estate development and other commercial endeavors focused on cultural development. Prior to her most recent activities, Ms. Daniel served in various roles including purchasing, marketing, and business development for a major electronics manufacturer. Ms. Daniel holds a BA Degree in Advertising and Marketing and is a certified practitioner for Predictive Index, a talent optimization technology platform.

With a background in sales, marketing, and business development, Ms. Daniel brings a passion toward building teams, creating corporate culture and empowering and inspiring people to achieve their full potential.

Strategic thinker and visionary—A passion for driving predictive, scalable revenue and rapid growth based on data driven decisions.


Serial entrepreneurWith an expertise in business development and marketing and a passion for making an environmental and economic difference around the world.


Team buildingEmpowering and inspiring people to live a life they love, which translates to performance in the workplace.


Leadership development—Brings strong ability to drive communication in the organization to all levels so that people are heard and can deliver results that exceed expectation.  Teaching and mentoring leaders to deliver exceptional results.


Facilitation, group coaching and mentorship—Spending the last decade mastering the art of facilitating groups and providing both business and personal coaching and training that empowers and inspires people to move into action with velocity.